Time Warner Decides To Let AOL Be Free
In what amounts to a hairpin turn in strategy, Time Warner announced late today that America Online will offer software, e-mail and other products free to broadband users as it attempts to carve out its share of the surging online advertising market. The company reported a 40% increase in ad revenue during the second quarter.
The move comes during a week when AOL-owned gossip site TMZ.com, which is already free, is being hailed for its breaking news coverage of the Mel Gibson scandal.
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