It was a big show for a Monday morning on today’s mediabistro.com Morning Media Menu podcast.
Time magazine’s managing editor Richard Stengel joined hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven to talk about the media industry, Time and surviving the recession.
Despite talk of the impending death of weekly news magazines, Time has been doing well recently, no doubt thanks to this summer’s two “bookazines” about Michael Jackson and Sen. Ted Kennedy.
“In so many industries…one or two brands will always survive,” Stengel said about Time‘s success. “The combination of having a very strong brand and doing something that is very valuable, and even indispensable to some people, is making us very strong right now.”
Stengel also talked about Time‘s commitment to national service. The magazine is promoting the cause and dedicating an issue of the magazine to it.
“I certainly think of Time as a public trust, and I think what we do as journalists is a form of service and a form of civic engagement,” he said. “I’ve thought from the beginning, when I became editor, that this is one of the ideas that we can embrace. It has nothing to do with a political party or political persuasion. It has everything to do with citizenship…And we could also cover the movement and how service is changing. It doesn’t affect the way we cover the news at all, but it does put a halo around your brand in a sense.”
Also discussed: Stengel’s take on the Time brand and its audience in today’s media environment. “Whatever form something takes from the Time brand…it has that essential DNA of Time,” he said.
You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.