Time Magazine Trims the Red Border

Only the fifth time in the publication's history.

For print media trivia buffs, the cover of the Nov. 28 issue of Time magazine is a keeper.

As design director D.W. Pine explains, it’s a very rare issue indeed that does not include the brand’s trademark red border on the cover:

The Nov. 28 issue marks only the fifth time in history that the traditional red border has not been used. The first departure was a black border on Time’s Sept. 11 special issue, put out just 36 hours after the events of that day—a subtle yet dramatic statement.

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