Time Inc. Testing Higher Prices for People
Time Inc. has come up with a brilliant idea to increase revenue: Make rich people pay more for the pleasure of reading about other rich people.
According to The New York Post, the publisher is currently charging different prices for People — single copies of the glossy are more expensive in affluent cities and less expensive in other areas. The move comes on the heels of People raising its cover price to $4.99 — its first price hike in five years.
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