Time Inc.'s New Lifestyle Group Editor: 'It’s a Short Road From How to Clean a Shotgun to How to Bake a Cake'
- (Via Adweek)
Sid Evans, the former Editor-in-Chief of Garden & Gun who joined Time Inc. in July, has always been on the more manly side of the magazine industry. Before joining Garden & Gun he worked at Field and Stream, so the guy knows a thing or two about putting masculine content into magazines.
However, at Time, he’s overseeing Cooking Light, Southern Living, Coastal Living, Sunset and This Old House. Yes, plenty of dudes enjoy cooking and decorating tips, but you see what we’re saying here: The change has been abrupt.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in