Time Inc.'s New Chief Content Officer on Native Advertising and TMZ

At the Media Minds breakfast discussion this morning, new Time Inc. chief content officer Norman Pearlstine had some interesting things to say about media ethics in conversation with Alex S. Jones, director of the Shorenstein Center on the Press, Politics & Public Policy at Harvard. Jones, who pressed Pearlstine on the issues of native advertising, wondered how the exec would approach these issues at his new gig.