The bad news for Time Inc.’s second quarter earnings: Print ad revenue dropped by 13 percent compared to last year and overall revenue was down one percent, to $769 million. The publisher also said it expects to sustain $35 million in restructuring costs as a result of its recent, massive reorganization.
The good news from Time Inc.’s report was that digital ad revenue jumped by a whopping 65 percent during 2Q. The acquisition of Viant—parent of Myspace—was the primary factor behind the huge increase.
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