Time Inc. Passes on iPad Subscriptions
Conde Nast and Hearst have both recently caved to the whims of the great and powerful Steve Jobs by implementing Apple’s subscription system, but Time Inc. remains unmoved. Steve Sachs, Time Inc.’s Executive Vice President for Consumer Marketing and Sales, tells Ad Age:
We have chosen not to do that [Apple’s iPad subscriptions]. Because when we look at who to partner with, the key parts of our principles include, of course, making sure that the look and feel of products is great for consumers, and the ability to set pricing terms but also receiving key consumer data about subscribers. That
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