Time Inc. has appointed Randall Rothenberg to the newly created position of EVP, chief digital officer.
In this role, Rothenberg will be responsible for developing the company’s digital growth strategy, working closely with the company’s digital teams in editorial, advertising, content, technology, consumer marketing, legal, research and marketing services. In addition, Rothenberg will serve as one of Time Inc.’s representatives on the Next Issue Media board and will become the senior executive responsible for the company’s relationships with industry associations, measurement groups, distributors and other major companies.
Formerly, Rothenberg has served as president and CEO of the Interactive Advertising Bureau (IAB) and was the senior director of intellectual capital and chief marketing officer for Booz Allen Hamilton. Rothenberg also worked as the technology editor and politics editor for The New York Times‘ Sunday magazine, the daily advertising columnist, and a media and marketing reporter. He has served as a marketing and media columnist for Advertising Age and is the author of Where the Suckers Moon: An Advertising Story.