Time Inc. Execs Talk To Advertising Age

Edmund Lee over at Advertising Age has an interview with Time Inc.’s CEO Jack Griffin and newly-appointed Chief Digital Officer Randall Rothenburg. In the interview Griffin explains that Time Inc. will be focusing its digital energies on mobile technology and Rothenburg discusses what he can bring to the company. There’s also a section where Rothenburg discusses Angry Birds as a prime example of what makes a good app, explaining that creativity is vital in gaining consumer’s attention.