Time Inc. won’t be boosting Sports Illustrated’s video presence after all. According to The New York Post, talks between the publisher and CineSport — a sports video platform — have broken down.
A source told the Post that Time Inc. was looking for ways to bolster SI’s digital offerings, and talks were progressing. Then suddenly — as often happens with these kinds of things — nothing. “I thought Time Inc. was buying it and it was a done deal — and then they were not buying it,” said the source.
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