Time Inc. has acquired two YouTube channels with automotive enthusiasts in mind — Drive and Fast Lane Daily (FLD). The deal includes the channels’ websites and all existing content.
Both Drive and FLD will be operated by Time Inc.’s marketing branch The Foundry.
“Video is the most visceral tool for bringing cars to life, and the /DRIVE team is world class,” said Time Inc. senior vp of editorial innovation Matt Bean, in a statement. “This represents a tremendous addition to our portfolio and is further evidence of our commitment to delivering high-quality, premium content to our fans and for our advertisers.”
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