Tim Ferriss At The Circus: DIY Public Relations

Tim Ferriss, the first Mediabistro Circus speaker, talked about creating social media phenomena—talking about some stuff he’s supposedly never made public before. Some highlights:

The Four Hour Workweek was turned down by four out of five agents and twenty-five out of twenty-six publishers. And when it was finally picked up by Crown, he spent $25k of his own money on PR.

“18,000 of that was wasted on a PR firm,” he said. (Ouch.) The rest he spent on sending galleys to bloggers and meeting bloggers in person.

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