Tiffany & Co. Launch Editorial Content

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By Chris O'Shea Comment

The jewelry industry and Tiffany & Co. haven’t done nearly enough to perpetuate the myth that buying someone expensive things is the only way to prove your true love, so Tiffany & Co. is launching editorial content to help everything along.

The microsite “What Makes Love True” will launch at some point today, and according to WWD it will include “a forum where users can share the places their ‘hearts beat faster’ in New York City, restaurant, cocktail and culture suggestions” and other original content.

If your significant other is already obsessed with Tiffany’s, we suggest keeping them away from this new site, or pay the price.

Literally.