Third Quarter Magazine Ad Revenue Shows Slight Improvement
Things could be worse for magazines. According to PIB, there was a small increase — two percent — in print ad revenue for the industry overall. As usual for the quarter which involves fashion magazines’ September issues, a big contributor to the boost was the apparel industry, which chimed in with over 4,000 ad pages.
Finance companies, however, provided magazines with the biggest increase compared to last year, purchasing 251 more pages; a jump of a little over 15 percent.
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