American Express Sponsorship of a Pilot TV Script Has Its Privileges
At this morning’s National TV Summit hosted by ThinkLA, Rick Rosen, the head of television for William Morris Endeavor Entertainment, leapfrogged right over the concept of product placement and hinted at a brand new kind of content co-opting.
Via Media Post:
Rosen says one of his clients, American Express, along with Sony, financed a pilot written by two writers. The payoff for the marketers, he says, was in the “values” that went into the initial show – not blatant product placement.
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