Think Pink: Art Directors Club Unveils New Logo

When it comes to daunting projects fraught with politics and strong opinions, rebranding the 89-year-old Art Directors Club (ADC) is right up there with selecting an official canine mascot for the American Kennel Club. But the ADC has done it—and kept the fur flying to a minimum—thanks to a committee helmed by ADC board members Brian Collins and Jakob Trollbäck. Designed by Trollbäck + Company, the new identity replaces the vertically arrayed acronym that hinted at a fraternal order with a fresh logo that spells out the club’s name in tight text.