@themediaisdying Revealed!

@themediaisdying, the Twitter feed which has been chronicling the downward spiral of the media industry and made a splash late last year after being profiled in the NYT has been unmasked!

Turns out the man behind the curtain is Paul Armstrong, a former P.R. person at MySpace and he has just penned an article for BusinessWeek about the importance of newspapers giving the readers what they want. Says Armstrong: “There is a huge miscommunication between creator and consumer in terms of value propositions.

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