TheAtlantic.com Exploring Further Acquisitions

TheAtlantic.com — in our opinion is one of the Web’s best success stories in terms of how to establish a magazine online — is apparently looking to spread its wings even further. PaidContent spoke to Justin Smith, president of Atlantic Consumer Media who says that the site has plans to “buy or invest in content sites that can complement TheAtlantic.com‘s coverage.”

Meaning? Says Smith: “We’ve moved away from the general nature of commentary on the site and have been looking to do more breaking news, like the item we ran on Hillary Clinton’s campaign staff e-mails…And we’ve been able to prove that long-form journalism can work on the web, as long as you have a blockbuster piece.

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