The Week to Increase Publishing Frequency
It seems that increasing print output is suddenly in vogue. On the same day that Newsweek announced it was returning to print, The Week declared that it was increasing the number of issues it publishes next year from 48 to 51. Yes, it’s a tiny bump up, but still, it’s a bump.
Given that The Week’s ad pages were down 21 percent this year, increasing the number of issues is a curious decision. But Steven Kotok, CEO of The Week and Mental Floss, told Ad Age that it was actually a smart financial move.
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