The Week: Aggregating Profit
Earlier today we told you about how niche newsweekly magazines were all the rage. One of those magazines, The Week, gets profiled in today’s New York Times. In the piece it’s revealed that The Week made a profit of $4 million last year and is currently on pace to beat that mark.
So how is The Week – a magazine that employs under twenty staffers for its print edition – able to make money in such a bad time for the industry? By gathering news from hundreds of sources, then packaging them into tiny stories for each issue.
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