The Wall Street Journal's 'Greater New York' Gets Mixed Reviews
About a year ago The Wall Street Journal launched its “Greater New York” section as a way to compete for local readers and ad dollars with The New York Times. According to Ad Age it’s failing at the former, but succeeding at the latter.
The paper’s circulation is actually down 3.5 percent since the section debuted, but ad sales have – at least according to the Journal’s Chief Revenue Officer Michael Rooney – increased “100 percent.” He tells Ad Age that new local advertisers continue to approach the paper about space in the section.
There
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