The Wall Street Journal Bucks Nationwide Trend By Boosting Circulation
In today’s Media Decoder section, Jeremy W. Peters of NYTimes.com shared some promising news for Wall Street Journal readers: WSJ was just one of two major newspapers in the nation to improve daily circulation in recent months. The Audit Bureau of Circulations reported a 5 percent drop in weekday circulation for over 600 newspapers from April to September, however The Journal witnessed a 1.8 percent rise in circulation and an average weekday distribution of more than two million (including 450,000 digital subscriptions). According to a company press release, The Journal upped circulation revenue by 7 percent compared to the April-September 2009 period.
While The Journal boasted the top weekday readership totals in the country, some other New York-based titles maintained high circulation numbers despite the slow decline of newspaper industry in the U.S.
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