The Very Hungry Caterpillar Turns 40

And here you thought the only people celebrating a birthday today were Spike Lee and Henrik Ibsen. It’s also the fortieth anniversary of Eric Carle‘s classic children’s book The Very Hungry Caterpillar, a vibrant, tactile, and poignant tale of a voracious young caterpillar’s journey to butterflyhood. Since the book was first published in 1969, it has sold more than 12 million copies in 45 languages. Carle, who turns 80 this year, is still going strong (check out his

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in