The Secret Language of Signs

The Secret Language of Signs

Here is a bit of signage related arcana I stumbled across while looking for an online justification for my preferred use of the word snipes to describe posters wheat-pasted up around town. I use it for both advertisements and posters of the street art variety. It was a term I learned years ago, when I was invited out for a night of sniping with the art-scene feminists, The Guerilla Girls. It seemed at the time (and still) the perfect word to describe these posters that appear so surreptitiously.

My search included strings like “+snipes +advertising” (which got me a lot of links to advertising for movies starring Wesley Snipes) and +snipes +”guerilla marketing” led me to dead ends.

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