Time has seen the news evolve from monthly and weekly reports on current events to the 24/7 news cycle. However, digital outlets like The Root, a hub of news, commentary and analysis from a thoughtful black perspective, aim to satisfy the masses that demand updates on a minute-by-minute basis. Managing editor Lyne Pitts calls this the 60/60 news cycle.
For writers pitching The Root, timeliness is just one component. Pitts recommends that freelancers focus on quality writing and reporting on issues in pop culture, politics and more that affect African-Americans. Stories should be about something current and the tone should be “very reactionary” and “smart in that reaction.”
Pitts adds that:
If you’re thinking it, we’re probably talking about it. That’s the way pitches need to be in terms of timeliness, focus and reaction to what’s going on. If you send me a pitch on Friday about something that happened on Wednesday, we may have already moved on.
For more on what editors are looking for, read: How to Pitch: The Root.
The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.