The Return of the Gap Campaign You Can Set Your Watch By (feat. Annie Leibovitz)


By Steve Delahoyde Comment


Every couple of years, clothing giant Gap decides to fall back on something it’s been doing in their campaigns for years and years: black and white photos of quirky celebrities, taken by famous photographers. Remember when Richard Avedon was taking them in the mid-90s for that “They Wore Khakis” campaign, like here with Robyn and Rand Miller? Well, just announced for their new “Classics Redefined” campaign, you’ve got the same basic idea, except just replace Avedon with Annie Leibovitz and CD-Rom game creators with people like Sarah Silverman, Forest Whitaker and Twyla Tharp and you’ve got the same general idea. Still, if it moves sweaters, right?