"The Person Who Did _____"

A reminder from Please Feed The Animals:

When you’re job searching (or just in general managing your career), you wanna be “the guy [or gal] who did ____.”

“When we tell friends about authors, we say things like, ‘You know, the guy who wrote Owen Meany…’

“When we talk about directors, we say ‘The one who did Juno.’

“Instead of tweaking another direct mail piece, or redesigning your web site, have an idea and execute it. Create some news.