The OPA Excludes Porn …

… which means their numbers about what’s really going on in Internet video are, of course, skewed. Then, again, the Online Publishers’ Association is for companies that not only make content for online consumption but also offer others’ ads on it. And you don’t see many ads for, say, cars or hairspray or anything other than porn on porn.

OPA chief Pam Horan told a room full of MPA people today over lunch in a conference rental space in the midtown MPA building about the conclusions of a 2005 — which is plenty long ago in Internet time — study showing among other things that if you’re an advertiser you really should spend tons of money online, because it increases your reach to consumers and the effectiveness of your ads.