The New Yorker's Facebook Presence Grows Slightly
Last Monday, The New Yorker decided to beg for Facebook fans by placing a Jonathan Franzen piece behind its Facebook page. The strategy – only letting those who ‘liked’ the Facebook page read the article – was odd and left FishbowlNY wondering if getting fans in such a way would cheapen the brand.
We’re still not sure about that, but we now know just how much The New Yorker gained from that experiment: The magazine added
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in