The New York Times Wants To Keep Nate Silver, 'Expand On What He Does'

At the Business Insider Ignite media summit in New York, New York Times editor Jill Abramson said that she “would love” to keep FiveThirtyEight blogger Nate Silver in the company through at least the next election.

“He got huge, huge readership. Half the people coming [to NYTimes.com] searched for Nate, they weren’t coming for the rest of the Times, they came for him,” Abramson said. “You hope they will be tantalized by other things on the buffet table.”

Abramson

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