The New York Times’ Subscription Ad Campaign Costs $13 Million

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By Chris O'Shea Comment

The New York Times wants everyone to sign up for one of its subscription plans, so to help spread the word, the company launched a massive ad campaign.

WWD reports that the effort – which runs through 2011 – includes two TV spots and a few print ads in the subway that you’ve probably seen by now. The grand total? $13 million.

FishbowlNY is a Times subscriber because we believe in paying for the best journalism in the world, but spending $13 million for an ad campaign when the company is already hemorrhaging money seems a little odd. And even if the Times thinks that’s a deal, $13 million should (at the very least) buy the newspaper typo-free ads.