The New York Times Gets Rickrolled

Let us explain. On Monday, March 24, the Times ran a piece on the popularity of the Rickroll meme. As an example, they started off the article with a recount of a women’s basketball game at Eastern Washington University:

“A routine timeout turned into a 1980s flashback, as two men on the sidelines briefly hijacked the proceedings with a popular prank known as rickrolling. They surprised the crowd by blasting the British singer Rick Astley‘s 1987 hit song “Never Gonna Give You Up” through the gym, while one, dressed as a look-alike in Mr.