The New York Times’ first foray into Cyber Monday — offering 50 percent discounts on digital subscriptions — was a hit. It ended up being its third largest sales day since the paper launched its subscription plans in late March.
Capital New York reports that Janet Robinson, CEO of the New York Times Company, told people gathered at a media conference that gift subscriptions are expected to provide the paper with a big boost all the way through the holiday season.
Scott Heekin-Canedy, the President and General Manager of the Times, said the success of Cyber Monday proved, “there’s still a lot of strength in the marketplace and that we still have a lot of runing room in terms of growth.”
Who would’ve thought that one day The New York Times would be embracing coupon fever?