The New Republic has figured out a way to increase readership: Turn staffers into salespeople. Forbes reports that TNR staffers were tempted via the promise of an iPad Mini to sell as many subscriptions to the glossy as possible over the course of two weeks.
The idea worked, as the magazine gained 309 new subscribers. The winner of the contest — and thus the owner of a shiny new iPad Mini — was Julia Ioffe, who sold 55 subscriptions.
When asked about pushing editorial staffers into the world of sales, a TNR spokesperson told Forbes it was “a team building exercise and a fun way to generate friendly competition among the staff.”
We can’t wait until the next TNR contest, when the staffer who gets the bathroom the cleanest wins a Jeans Friday.