Where to begin in our extensive SXSW party coverage? How about early evening on the only night it hadn’t been raining at sundown. We made our way over to Club de Ville, where the best panel of the entire festival held a happy hour. The folks from Nerve, Salon.com, The Onion, College Humor and mediabistro.com all had their peeps popping sushi and free drinks. We even hosted in place of the irreplaceable Laurel Touby (Happy birthday, Laurel!).
All sorts of Austin local mb.com people were there (are you guys all that friendly?), including freelance writer Theresa Everline who is–get ready for this–Chip Kidd‘s sister-in-law! No joke. She’s even housesat for him. We also ran into several wayward LA pals who were arriving for their music duties, like Jeff Miller, LA editor of Thrillist.
Since it was the only clear night in recent memory, as the sun went down we started thinking about our old friends over on Congress Street. We weren’t the only ones. As we were complimenting College Humor/Vimeo‘s Jacob Lodwick on his performance at the day’s panel (see 48 minutes in), College Humor/Vimeo co-founder Zach Klein approached and told him they were leaving to see the bats. “The Bats?” said Lodwick. “Down at the bridge,” said Klein. “Is that a club?” said Lodwick. “Not The Bats, the bats! The animals!” laughed Klein.
Only at SXSW.