The National Enquirer to Launch Gossip App to Capture Younger Readers
Talk about lofty. With an iPad app launching at the end of next month, American Media’s National Enquirer is looking to “reinvent gossip” reports the New York Times.
Enquirer Plus, as the app is so aptly named, will feature exclusive content developed by a separate staff from the magazine and will target a younger market. Yep, it is trying to c0mpete with digital gossip leaders like TMZ and PerezHilton since the average age of a National Enquirer reader is like 80.
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