The Kim Kardashian Effect Hits a Slump

  • SHARES

By Chris O'Shea Comment

The Kim Kardashian Effect — the remarkable positive impact of putting Kardashian on a magazine cover — might have seen its last days. According to the New York Post, this week four celebrity magazines  — Us Weekly, In Touch, Life & Style and OK! — featured one of the Kardashian’s, and all of their newsstand sales were down.

Us Weekly’s Khloe cover  and OK!’s Kim covers were both among the titles’ worst-selling issues of the year, while In Touch’s Kourtney cover and Life & Style’s Kim cover were both slightly down in newsstands sales.

Does this mean the Kim Kardashian Effect is finished? Never! It’s the holidays, so people aren’t buying as many magazines. Plus, some might still be annoyed at Kim for making a quick buck or million by getting married for a few hours. We expect 2012 will see the Kim Kardashian Effect back in all its glory. And if it’s not, she can always just get married again; that’ll get people’s attention. Maybe this time she’ll even try someone in a different sport. Tiger Woods is still single, right?

Advertisement
Advertisement