The Guardian Hopes Clever Ads Will Attract American Readers

The Guardian is a widely-respected paper, but it has been having a tough time attracting an American readership. It has made some big hires — such as Glenn Greenwald and Ana Marie Cox — but still, traffic to its United States coverage has been low. To help turn things around, the paper has decided to launch a six figure ad campaign.

According to The New York Times, the Guardian’s effort (pictured above) is running on billboards and online.