The Grandest Hoax of All Time (or of this week)

Well this writer has been successfully had. From a post the other day, “A Typographer’s Biography,” which we’d written as a tribute to learning about a typographer we’d never heard of, doesn’t so much exist. An astute reader dropped us a line to say that Chalet, the typographer in question, is a complete fabrication of House Industries, who created the font. Had we scrolled down a bit beyond the first few congraluatory comments, and a batch that clearly also fell for the ruse, we would have discovered the error.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in