The Fog of (Branding) Wars

Afraid that people are a little unclear on what your brand stands for? Then why not…uh, immerse them in fog? A Fogscreen, that is. The product, which has “Most Popular Children’s Science Museum Attraction Ever” written all over it, promises a “walk-through” branding experience. It’s a projection screen (featuring your message, graphic, animation, vacation photos, etc.) that blends tap water, ultrasonic waves, and patented technology developed by virtual reality researchers to create a layer of microscopic fog droplets that are dry to the touch.

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