The False Promise of Incentives in Online Communities

When you’re trying to sell something, using incentives to get people talking about the product is a great marketing tool.

But when you’re trying to bring people together online under an idea, topic or cause, the use of incentives is a false prophet for growth and engagement.

You need to be able to convince people to join and stay with you because your content is relevant to their daily lives, not because they won a large prize from us for participating in an contest on Facebook application.

Richard Millington, founder of FeverBee Limited, an online community consultancy, summed

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