The Economist Is Joining Snapchat
The difference between a "hard" and "soft" Brexit told with emoji!
The Economist is joining Snapchat’s Discover feature, where it will publish 14 or more snaps that are focused on one theme. The stories will be posted during the weekend.
If The Economist and Snapchat sounds like an odd pairing, that’s because it is. The magazine prides itself on in-depth coverage of complex subjects, which don’t exactly lend themselves well to short, disappearing videos.
However, The Economist—like every magazine—needs as many revenue streams as possible, and so Snapchat it is.
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