The New York Observer is reporting that The Daily Beast is going to launch an online talk show. According to former Newsweek staffers, the company has recently hired several television producers to get things underway. As you might recall, Tina Brown once ventured into the story box with a show called “Topic [A],” but it didn’t last too long.
Andrew Kirk, a rep for Newsweek/The Daily Beast, told the Observer that the company is dedicated to expanding its video offerings:
‘We have a number of original video projects evolving for The Daily Beast, and we’ll have the ability to do live network and cable news spots in our redesigned Newsweek Daily Beast office space.’
The show will apparently be formatted like a chat show; one staffer even likened it to The View. And here we thought it’d be more like “The Sally Jessy Raphael Show.” Maybe if the ratings tank?