The Daily Beast Strikes Ad Deal With Bottega Veneta
We mentioned in a post a week or so ago that, after remaining mostly ad-free since its launch last year, The Daily Beast had an advertising deal in the works. It looks like it’s been finalized. AdAge is reporting that the Beast is launching a month-long partnership with luxury brand Bottega Veneta using something called “breakthrough ads.”
Code and Theory, an interactive agency with offices in New York and San Francisco, developed the units. The campaign includes expandable rich-media ad units, as well as sponsored content.
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