The Daily Beast: Advertising Deal in the Works
Crain’s currently has a piece up about The Daily Beast’s advertising plan, or apparent lack thereof. The article reports that Tina Brown and company have yet to seriously pursue any ad deals — the site has been primarily ad free since it launched — and instead appear to be counting on the deep pockets of Beast backer Barry Diller.
At a panel in January Beast general manager Caroline Marks touched on the topic saying the site was “in a stage of evolving ad and sponsorship, and that “The Beast isn’t an open ended thing — there is a realistic time frame…Barry [Diller] runs businesses we are expected to run ourselves as a business.”
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