The Coudal, Fried and Segura Trio

After a crowd-pleasing performance at the 2006 SXSW conference, the hit-making duo of Jim Coudal and Jason Fried have added a little Carlos Segura to the mix for the upcoming Seed Conference, to be held October 29 in the fair city of Chicago.

“Design, Entrepreneurship & Inspiration” is the theme, and we really can’t think of a better three people to deliver it. Bonus: A lunchtime talk by public radio host Edward Lifson, who will discuss the Mies van der Rohe campus of IIT.

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