The Business Of Blogs

Is it possible to make blogs into a full fledged business? Could they really replace newspapers as a whole? Folio has a brief article on the work of Andrew Sullivan. Named as one of Folio‘s top 40 industry influencers and innovators for his work with The Atlantic.

Brought on to help TheAtlantic.com become a prominent force in the news blogging community, Sullivan assisted in the site’s growth from 522,066 uniques and 1.4 million page views in January 2007 to 2.5

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