The Brand Of Me
The market has changed drastically in the last few years. I’m not just speaking about the economy either. For journalists, acclaim or merit was once given to them based on the publication you wrote for, but in the new world of global communications these types of institutions have been cut off at the knees. The future of media may not be made up of institutions, but rather individuals. That’s where books like Me 2.0 (on sale March 30th) comes in.
Dan Schawbel plays many roles in his professional career: He is a social media specialist for EMC, an author, but most importantly, perhaps, he is a personal brander.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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