The Big Roundtable's Social Media Experiment

Longform startup The Big Roundtable (BRT) recently commissioned three college students to put its assumptions about social sharing to the test.

The challenge? Taking one story, one month and whatever techniques they could think of (legal, of course), the three undergraduates were tasked with the challenge of racking up the most unique page views.

Said BRT Founder Michael Shapiro on the pub’s blog, “The contest was inspired by this simple, painful realization about the patterns in our traffic: there are none.”

Having struggled with pegging what makes people click — and how to get them to a place where they’re able to find stories — BRT noted high traffic numbers when its pieces were linked in other publications’ stories, but acknowledged that stories they thought would take the Internet by storm didn’t turn the results they anticipated.

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